LAY'S Do Us A Flavor Contest & Sweepstakes: Frito-Lay


Submit your idea for a new Lay’s Chip Flavor and you just might walk away with the $1,000,000 prize! Plus, everyday you submit your flavor ideas, you'll have a chance to win one of twenty $50 cash prizes and a coupon for a free bag of Lay's Potato Chips. Do you have the million dollar flavor idea?

Eligibility :

The LAY'S® Do Us A Flavor™ Contest (“Contest”) is open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry.

Sweepstakes Promotion Period :

Contest submissions must be received between 12:00:01 a.m. (midnight) Central Time (“CT”) on July 20, 2012 and 10:59:59 p.m. CT on October 6, 2012 (“Contest Entry Period”). The period in which the public may buy and try the different Finalists' Flavors and vote for their favorite begins at 12:00:01 a.m. CT on February 10, 2013 and ends at 10:59:59 p.m. CT on May 4, 2013 (“Contest Voting Period”).

Limit :

One flavor per person per day.


To enter the LAY'S Do Us A Flavor Contest you must:

"Like" the Lay's Facebook page

Allow the "Lay's Do Us A Flavor" App

Allow Lay's Do Us A Flavor permission to post on your behalf

Prize(s) :

Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:

(a) One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period February 10, 2013 through December 31, 2013 (the “Sales Period”);


(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $1,000,000.

Finalist Prizes (2): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. ARV: $50,000 each.

Daily Prizes (1,580 total, 20 per Day): Each winner will receive $50.00 (awarded in the form of a check, payable to winner) and one (1) coupon good for one (1) free 10 oz. or 10.5 oz. bag of LAY'S® Potato Chips (up to a $4.29 value). Approximate Retail Value (“ARV”): $54.29 each.

LAY'S Do Us A Flavor Contest & Sweepstakes Entry Form

LAY'S Do Us A Flavor Contest & Sweepstakes Official Rules


Daddyp006@Cox.NET July 30, 2012 at 3:27 PM  

new lays flavor should taste like fryed potatoes and oinons &smoked sausage.

Sammie July 30, 2012 at 5:34 PM  

Sounds Good!!

ghostmaw August 5, 2012 at 9:57 PM  

for anyone who likes bleu cheese is the way to crunch a lays chip

Anonymous August 7, 2012 at 2:05 PM  

The library doesn't allow the Lay's app to be used. I would like to submit a flavor but have no way of doing it. Is there a place it can be mailed to?

Anonymous August 23, 2012 at 11:42 PM  

chicken bacon ranch,hot wing and blue cheese, chocolate mint,kettle corn , chili chocolate

Anonymous August 26, 2012 at 2:04 AM  

Halal Curried Butter chicken Potato Chips, a sweet curry with a little kick or even a simple Halal Curried potato chip a whole new market will open up Hmmm...

Anonymous September 3, 2012 at 6:29 AM  

I too can not submit an entry because of the need to have internet explorer 9 and windows 7. You can text your entry to them but only asks for flavor name, ingredients, and inspiration. No name of the submitter and if you add it then it will take up part of the maximum 140 character limit. And if you text HELP to them, they give you a non working phone number and an invalid email address to contact them. OH! and if you try to submit on your phone it gives you some off the wall entry to make. Like for bacon - it might come up chocolate, or cheese will come up cream. And you can't change it. So beware.

mar ber September 19, 2012 at 9:09 PM  

Fritos Avocado with onion or garlic flavors.

Anonymous September 21, 2012 at 10:57 PM  

Lays sucks!

I'm not going to upgrade to IE9 just to enter their lousy contest.

IE9 has built in spyware.

I'm through buying Lays products.

Anonymous September 23, 2012 at 3:01 PM  

Lays new flavor should be Pepper Jack Chesse

Anonymous September 30, 2012 at 8:21 AM  

Hey America, why not a chip that symbolizes America, over the decades we Americans have perfected the BBQ, a grilled potato chip would look interesting, have the markings of the grill on each chip, we enjoy having BBQ's at sporting events, like football, baseball etc. Grilling has become a sport as well, the tastes and smells, the BBQ sauce, even the old fashion rubs, this is my opinion, what's yours ?

mikedcrl February 6, 2013 at 8:45 PM  

baked potato with sour cream and chives would be a good flavor for chips

Anonymous February 10, 2013 at 11:10 PM  

Should be open to Canadians residents as well!!

Danno February 14, 2013 at 7:45 PM  

Can't believe this contest is only open to Americans. What about all the Canadians that buy Lays. My idea is bbq steak and onion flavour.

RobCameron-Ellis February 16, 2013 at 7:40 PM  

Hey there everyone out there in Facebook land. I entered the Lay's
Do Us A Flavor Contest and now I need your support and help to make Canadian Maple Bacon, the next new Lay's Potato Chip flavor! U just know that Canadian Maple Bacon is a great Canadian Potato Chip Flavor idea. so please gimme a hand by liking and sharing and commenting to let Lay's know that Canadian Maple Bacon is a Great Canadian Flavor Idea!! Thank you all for your support...Rob

D. D. Evans February 18, 2013 at 8:23 PM  

I have two ideas. Sweet and Sour,
Cinnamon Sugar thank you D. D. Evans

Anonymous February 18, 2013 at 9:17 PM  

I think this contest shows that FL doesn't care about the 10 provinces and 3 territories of Canada. I picked up a chip today in Quebec because of the contest but now that I know that it is only open to Americans well BOYCOTT FritoLays untill this injustice is corrected.


Carol Moorby March 5, 2013 at 4:35 PM  

I spent about three days coming up with at least 50 flavors and they were really different and fabulous suggestions. I can't believe that not one of them were picked....Who picked the final three? They were such plain ideas.......I wouldn't buy any of them...........

Sammie March 5, 2013 at 4:54 PM  

I agree Carol, I was disappointed with the choices also. We also submitted a bunch of different ideas with no luck.

I tried the Sriracha flavor, not impressed at all. Oh well.

Thanks for your comment and for visiting Sweepstakes Hunter

Anonymous March 17, 2013 at 1:07 PM  

Frito Lays has a contest that's open to Americans only... Americans are crying to get our oil, but we're not allowed to enter your contests now? Hostess here I come!!!

Anonymous March 20, 2013 at 11:46 AM  

LAYS it would be nice if your apps would actually open in order to fill out the form etc...... This is all a scam just so they have 1000's of different flavors!!!!
Fix the apps and you might get better comments..... It showed up on my FB status that I was able to send my flavor to LAYS but NOT again the apps didnt open therefor this is a SCAM!!

Anonymous March 20, 2013 at 11:49 AM  

cornbeef hash and scrungions

Anonymous March 24, 2013 at 6:12 PM  

ceasar garlic would make an excellant chip

Anonymous March 27, 2013 at 9:31 PM  

Maple and Bacon

Anonymous March 28, 2013 at 10:49 PM  

I think the next flavor should be double carmel

Bob April 2, 2013 at 8:22 PM  

I think the flavour should be "marguerita" with a salty lime and orange hint.

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